Anyone know why LG used the @ symbol instead of an a?

[Deleted User]

I don't really understand why LG used the @ symbol instead of an a. Sometimes people pronounce the name as T at B and ask me what does that mean?  I would have rather it just say TAB unless there is a reason/story behind the @ symbol.

Nomad

Distinctiveness / Branding - I happen to like it.
TAB would bring up the same questions - "What's that mean?" - "Why"

ChanW

- Good question (Sandra)! Very curious.

mickietucs

Sandra said:

The "@ in T@B came from the Knaus-Tabbert's marketing department. It's just something to attract attention - and it really does doesn't it? It doesn't mean anything special - certainly not taking back America" - and then, taking us back from what??

Sandra - I find it interesting that they published this very explanation in the book about Teardrops (a neighbor gave me a copy - can't remember the author or exact title off-hand) --- they said it stands for Take America Back (using the @ sign) but right - take back from what? I wonder where they got their information to publish it (you'd think it would have to be corroborated). Hmmmm...

[Deleted User]

Hi Sandra, great history info!  I thought maybe it was just a catchy way to name it and it seems that's right.  Anyway, no one really ever cares what its called since its so darn cute!  I've had to give tours at every campsite so far!  (albeit a very short tour, haha) For sure it was love at first sight for me too.  I recall spotting my first T@B on RVTRADER.com and nothing else could compare. Two years later and I'm the proud owner of a 2015 model. 

Nomad

Robyn - You been to the Lurkers/Zombies thread yet. All about gawkers and tours.

mickietucs

Sandra said:

The folks who did the teardrop book were at the same rally - or one the next year when it was discussed again. It's really just an advertising slogan - nothing more.

Well then one of them just decided to print that without really researching the true story! I'm surprised they got away with that.

Nomad

Michele - I've come to believe that a lot of what I read is not factually correct or well researched. Maybe most.

Tabster

I'm sayin it stands for TO AMERICA'S BACKROADS. That's my storyy and I'm stickin to it!!

jkjenn

PXLated said:

Michele - I've come to believe that a lot of what I read is not factually correct or well researched. Maybe most.

It becomes more true all of the time.

ScottG

robyn769 said:

Hi Sandra, great history info!  I thought maybe it was just a catchy way to name it and it seems that's right.  Anyway, no one really ever cares what its called since its so darn cute!  I've had to give tours at every campsite so far!  (albeit a very short tour, haha) For sure it was love at first sight for me too.  I recall spotting my first T@B on RVTRADER.com and nothing else could compare. Two years later and I'm the proud owner of a 2015 model. 

Wow, Robyn, you are patient! After ten plus years of considering (but rejecting) RVs, we tripped over our first T@B while checking out A-frames at a nearby dealer. It was in our driveway within a week!  

RZRBUG

Sandra said:

...certainly not "taking back America" - and then, taking us back from what??

I have some opinions about that, but this is probably not the place.

Nomad

Probably not.

Verna

I'd like to think that it is a unique way to spell, one that can be remembered and one that could certainly be copyrighted (although I'm not sure whether it is or not). 

Nomad

Actually, it'd be covered by trademarked law. Usually you put a little (TM) by it. Eventually that could become an (R).

mickietucs

PXLated said:

Michele - I've come to believe that a lot of what I read is not factually correct or well researched. Maybe most.

I work at a university in the research area and so used to things having to be cited. I should have probably picked up on the lack of a citation in that book!

Nomad

Sandra - With trademarks, they're registered by product categories. There could be many T@Bs registered, all in different categories and no conflict or infringement.